Go through the case study below.

LESSON 402: The Nigerian photographer changing our view of African architecture.

This will give you:

  • Practical example of how strategic planning elevates a gender-focused narrative.

  • Insight into how planning leads to powerful visual storytelling.

  • Real-world application of keywords to measure story reach and impact.

Once complete, move on to Lesson 403.

IN THIS LESSON

🎬 Evaluate Multimedia: Examine how strategic use of visuals and audio strengthens the story's impact and engagement.

🛠️ Production Management: Learn how effective planning leads to great execution and timely delivery.

💡 Make Work Fun: Introduction to a few tools that can help improve your storytelling from pitching to publication.

Start by watching this video:

Media agencies focus on raw, factual footage. Their stories are designed for other media outlets to further process and use, not for direct consumer consumption.

The traditional agency filming style is practical and to the point. This training, however, brings the art of visual storytelling to media agencies. The story below is a great example: the shots are both engaging and creative, yet remain simple and clean. There are no shaky or unnecessary camera movements. Instead, the interviews are filmed in a very specific, strict style, with every shot being purposeful and connected to the others.

Media agency edits don't include fancy graphics, music, or stylised transitions. The goal is to provide a simple high-quality rough edit that media outlets can customise. In this training, we'll plan visuals and questions well in advance to make the video production process much faster and smoother.

Let’s take a closer look at this story. Here is the shotlist.

For a media agency, a shot list is a post-production document that serves as a detailed inventory and log of all the video and audio content within a finished video package. It is not a planning tool for filming but rather a crucial final deliverable created after the editing process is complete.

This document is essential for the distribution, organisation, and archiving of your content. Its purpose is to provide metadata for both the agency’s internal team and your external clients.

  • Story Title:

  • Locations:

  • Dates:

  • Sources (who owns the video):

  • Sound:

  • Languages

  • Restrictions:

  • Duration:

  • Production Credits:

    • Producer:

    • Camera:

  • Full List of Interviewees:

    • [Full Name] - [Official Title]

VIDEO SHOTLIST

TITLE: NIGERIA - ARCHITECTURE PHOTOGRAPHER

LOCATION: LAGOS, NIGERIA

DATE: RECENT

SOURCE: bird story agency & Rubyspolaraid Photography

SOUND: NATURAL WITH ENGLISH SPEECH

RESTRICTIONS: PART MUST ON-SCREEN CREDIT 'RUBYSPOLAROID PHOTOGRAPHY' / NO ARCHIVE / NO RESALE

DURATION: 7:15

PRODUCTION CREDITS: ZANIEL DADA, bird story agency

  1. INTRO: Tolulope Sanusi carefully surveys the dynamic cityscape below, before launching a drone from the rooftop of a high-rise building in Lagos. Her clients are attracted to her passion for Nigerian design but her images are also changing the way we see this city - and African architecture.

  2. LAGOS, NIGERIA (RECENT) (bird story agency - ACCESS ALL)

  3. VIEW OF STANBIC IBTC BUILDING / STREET WITH TRAFFIC

  4. TOLULOPE SANUSI HOLDING HER DRONE AND WALKING TO HER TAKE-OFF SPOT

  5. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING: ‘’My name is Tolulope Sanusi, I am an architectural photographer based in Lagos and I’ve been doing this for five years now and we are on location shooting the Stanbic IBTC office in Victoria Island, Lagos.’’

  6. SANUSI LOOKING AT PHOTOS ON HER DRONE MONITOR

  7. DRONE TAKING OFF

  8. VARIOUS OF SANUSI CONTROLLING DRONE

  9. VARIOUS AERIAL VIEWS OF THE STANBIC BUILDING / LAGOS CITYSCAPE

  10. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING: ‘’The client requested interior-exterior and aerial shots, placing the project within the VI (Victoria Island) and environs. We can see how the building stands in the Victoria Island skyline.’’

  11. DRONE LANDING

  12. VEHICLES ON HIGHWAY / SANUSI DRIVING

  13. LAGOS, NIGERIA (RECENT) (RUBYSPOLAROID PHOTOGRAPHY - MUST ON-SCREEN CREDIT ‘RUBYSPOLARAID PHOTOGRAPHY’ / NO ARCHIVE/ NO RESALE)

  14. AERIAL VIEW OF LAGOS SKYLINE (MUTE)

  15. LAGOS, NIGERIA (RECENT) (bird story agency - ACCESS ALL)

  16. VARIOUS OF TRAFFIC / HI-RISE BUILDING

  17. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING WHILE DRIVING: ‘’That is a very nice, minimalist modern design and it is a very very beautiful building inside and out.’’

  18. VARIOUS OF HIGH-RISE BUILDINGS UNDER CONSTRUCTION

  19. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING WHILE DRIVING: ‘’The recent rise in cultural architecture, I mean vernacular architecture for Nigeria, meaning our local materials and designs that come from our culture as a people, so I feel that is on the rise, people trying to understand how to incorporate their culture and their architecture, that is something that is new on the scene and something that I am very happy for that we finally have an architecture that speaks to us as a people.’’

  20. EXTERIOR VIEW OF MAD HOUSE, AN INCUBATOR FOR CREATIVES

  21. VARIOUS OF SANUSI PREPARING TO TAKE PHOTOS AT MAD HOUSE

  22. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING WHILE UNPACKING HER CAMERAS: ‘’I wanted to experience other architectural practices and what they did and the space they created, so instead of just sitting down in an office and designing for other people, I’d rather go out into the world and see what other people are designing, and also what they are up to and what the new trends are, that is why I moved into architectural photography.’’

  23. VARIOUS OF SANUSI AND ASSISTANTS SETTING UP FOR A SHOOT

  24. VARIOUS OF ROOF AND LIGHTING FIXTURES

  25. VARIOUS OF SANUSI TAKING EXTERIOR PHOTOS OF MAD HOUSE

  26. VARIOUS OF TOLULOPE AND ASSISTANTS EDITING PHOTOS

  27. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING: ‘’Every day you meet different people, different backgrounds, being Nigerian with so many ethnicities, so many backgrounds, so many beliefs and you actually at a point have to challenge some beliefs that there is no need for a woman to be in this space but you actually have to stand your ground. So it is an ongoing challenge, that is how I will phrase it because you never really stop pushing the boundaries.’’

  28. VARIOUS OF ARCHITECT AND CO-FOUNDER OF PATRICKWAHEED DESIGN CONSULTANCY, ADEYEMO SHOKUNBI, SPEAKING WITH CONSTRUCTION WORKERS

  29. (SOUNDBITE) (English) ARCHITECT, ADEYEMO SHOKUNBI, SAYING: “Photography documentation, content creation are very paramount, so Tolu has actually played a very important role in helping our firm give the people that are receiving our work a different perspective.”

  30. VARIOUS OF PHOTOGRAPHER, TOYIN KAYODE, CHECKING SANUSI’S SOCIAL MEDIA POSTS

  31. (SOUNDBITE) (English) PHOTOGRAPHER, TOYIN KAYODE, SAYING: ‘’I feel that what makes her stand out from the rest is that she is a go-getter and she is very passionate about what she does, so she always tries to put out content on a weekly basis, so that at least the world can see what she does and from there get to…people see it because the internet obviously is the world wide web so everybody will see what you do. From there, people can encounter her work and they call you or refer you to other people, and the best type of advertising is word of mouth, so I think that is what makes her stand out.’’

  32. VARIOUS OF SANUSI TAKING EXTERIOR PICTURES OF MAD HOUSE

  33. (SOUNDBITE) (English) ARCHITECTURE PHOTOGRAPHER, TOLULOPE SANUSI, SAYING: ‘’As I am now the projects I am working on I’m excited to go out every day to meet people go shoot, come back and edit and at the end of the day I’m happy the client is happy and I get well paid for it. So to me, that is what I define as success.”

  34. VARIOUS OF SANUSI PACKING UP HER PHOTOGRAPHY EQUIPMENT

Let’s read the article.

VIDEO STORY:

While commuters are trying to escape the snaking rush hour traffic backed up around the Lagos metropolis, Tolulope Sanusi is calmly setting up for work, 13 floors above the gridlock.

This is Africa’s second-largest city, with an estimated population of more than 20 million people. From up on her rooftop perch, the gridlock resembles serpentine coils, choking the city. Soon, the coils will release their hold and the city will be free - at least for a few hours, before the next rush hour.

Sanusi, an architecture photographer, has been commissioned to capture images of Stanbic Bank's headquarters on Victoria Island, or VI, as Lagosians call it.

"The client has requested interior, exterior, and aerial shots that show where the building is placed, and how it stands out in the Victoria Island skyline," she said while calibrating her drone on the building’s rooftop.

Along with the bank's headquarters, the Nigerian Stock Exchange and the Eko Atlantic City project are just two of the other landmarks found on the island that is fast becoming to Lagos, what Manhattan is to New York. The upmarket business and residential district have also become a treasure trove of leads for Sanusi. The country’s real estate development sector is on the rise, making up 8.2% of Nigeria's GDP last year, and her photography is much in demand.

Sanusi made waves after she began visually documenting aspects of Nigeria’s architectural heritage, in 2017. Her favourite project remains the iconic John Randle Centre for Yoruba Culture and History, a building whose rehabilitation she documented and which was completed in 2022.

"The recent rise in cultural architecture, meaning the use of local materials and designs, is something that I am very happy about. We finally have architecture that speaks to us as a people, it’s still at the grassroots, but it is a good development,” she said.

Her next location is the MAD (Make A Difference) House at the University of Lagos. This creative incubator is the brainchild of influential Nigerian photographer Bayo Omoboriowo.

There is no central registry of professional architecture photographers in Nigeria yet, but Sanusi and others say the community is growing. Sanusi's pictures have been featured in international architectural platforms like Dazeen and others, and her work is starting to change the narrative on African architecture.

International platforms Arch Daily and Architectural Photography Almanac, point to the robust Nigerian market for luxury accommodation and bespoke commercial units. The developers of these new building projects have recognised that design is a key component for high-end lease and sales agreements. That in turn is driving demand for high-end images. The Canon Camera Sales Report for 2023 said demand for high-end cameras and lenses in Nigeria was growing “rapidly”.

The lenses, creative vision and technical skills required of top-notch architectural photographers are just some of the strings on Sanusi's bow, however. She also holds both Bachelor's and Master's degrees in architecture. She started her career practising architecture at a local firm, but after several years she grew restless.

"I wanted to experience other architectural practices and the spaces they create, rather than just sitting in an office and designing for other people. I wanted to go out into the world and see new trends,” the photographer explained.

Sanusi's impressive portfolio, curated since leaving her architecture job, has helped her break through the glass ceiling in this subgenre of photography. That was not easy. A search online for “leading Nigerian architecture photographers” will still generate mostly men’s names.

"Being Nigerian, with so many ethnicities, so many backgrounds, you actually have to challenge some beliefs - that there is no need for a woman to be in this space. But you have to stand your ground. It is an ongoing challenge. You never really stop pushing boundaries,” she said.

Adeyemo Shokunbi, an architect who studied and worked in the UK before returning to Lagos and co-founding the Patrickwaheed Design Consultancy, is one of Sanusi's allies. His firm, known for prioritising culture, sustainability, and innovation, designed the MAD House, now considered one of Lagos' foremost creative spaces, and Shokunbi is one of Sanusi’s regular clients.

"We live in an age where photography, documentation, and content creation is paramount. Tolu has actually played a very important role in helping our firm at least give the people that are receiving our work a different perspective,” Shokunbi said.

Global data analyst, Statista, reported in January 2023 that Nigeria had over 31.6 million active social media users. Sanusi intends to reach as many of them as possible this year to share her work, promote appreciation for local design, and attract more women to the genre.

"What makes her stand out from the rest is that she is a go-getter, and very passionate about what she does. She tries to post content every week so the world can see what she’s doing”, said Toyin Kayode, who often assists Sanusi on shoots.

Like many entrepreneurs in the country’s “orange” or creative economy, Sanusi prefers not to share her rates, since each commission varies based on location, size, deliverables, time, skill level, and equipment required.

However, she is very clear about the road ahead.

“If I go out every day, meet people, shoot, edit, and at the end of the day, I am happy, the client is happy, and I get well paid for it…that is how I define success," she explained.

bird story agency

Let’s take a look at the story’s photo collection and how each is captioned.

All done with LESSON 402! Proceed to the quiz in LESSON 403.